SMBs should use Trada for SEM instead of slogging it out.

I just listened to an interview with Neil Robertson (@neilr1) from Trada.com and he is an extremely knowledgable and levelheaded CEO. His company Trada is essentially an expert-crowd-sourcing platform for Search Engine Marketing (SEM) that allows Small and Medium size Businesses (SMB) , or Large Corps., to tap into the expertise of multiple SEM gurus. The business model is quite interesting as it motivates the gurus to increase the likelihood of consumers clicking through to making actual purchases on your site and as such will give you all kinds of other advice for free, such as Landing Page Optimization.

The big question after learning about a platform like this is why would you try to do this stuff on your own or even hire one guy or gal to handle your SEM/SEO/LPO etc., when you could just use Trada?

Trada, Trada, Trada, everybody loves Trada. – Jason Calacanis